Published rates. No discovery call to find out the cost.
Most firms in this space hide pricing behind a form. I don't. Here's what things cost, so you can decide whether to book a call before you spend one.
Every price here is fixed. The hours show how I arrived at the number, not what you are buying. My rate is $130/hour. Every price is that rate times the hours, rounded to the nearest hundred, so the arithmetic is yours to check. If the work runs long, the price stays where it is.
Start here
Start small, or start free.
Three ways in. Each one ends with something you can use on your own.
AI Visibility Check
FreeAutomated scan — can AI systems read your site? Scored, instant.
Instant
Why this price
It is automated. A single run costs me nothing, so there is nothing to charge for.
Fix Sprint
$1,0008 hoursThe blocking problems from your scan, fixed and live.
5 business days
Why this price
Eight hours. Enough to fix what the check found and put it live, not enough to redesign anything.
Visibility & Opportunity Audit
$2,60020 hoursFull technical read, citation baseline, ranked opportunities, prioritised roadmap. A working document, not a deck.
3–5 days
Why this price
Twenty hours across the four things it delivers: the technical read, the citation baseline, the ranked opportunities and the roadmap. It is a working document, so writing it is part of the work rather than a deck on top.
Build
One system, built and live.
One project. One price, agreed before I start.
| Service | What you get | Price | Timeline |
|---|---|---|---|
| Single System Build | One workflow, agent, website or visibility fix, built and live. | $7,900–$14,00061–108 hours | 4–6 weeks |
Why this priceThe spread is scope, not rate. Both ends are the same $130 an hour; what changes is how much there is to build. | |||
Single System Build
One workflow, agent, website or visibility fix, built and live.
4–6 weeks
Why this price
The spread is scope, not rate. Both ends are the same $130 an hour; what changes is how much there is to build.
The AI-readable data system
The system underneath, not the site on top.
A different product from the list above. Priced by the state your data is in.
| Service | What you get | Price | Timeline |
|---|---|---|---|
| Your data is already structured | Structured data layer, agent-readable API, MCP server, and the site on top. | $14,000–$22,000108–169 hours | 6–10 weeks |
Why this priceYour data is already in one place and one shape, so the hours go into modelling it and building the layer on top. None of them are spent finding it first. | |||
| Your data is scattered | The same layer, plus getting your sources into one shape before any of it can be modelled. | $26,000–$45,000200–346 hours | 12–20 weeks |
Why this priceYour data is not in one shape yet, so most of these hours go into normalising and unifying the sources before anything can be built on them. That is the whole difference between this row and the one above it. | |||
Your data is already structured
Structured data layer, agent-readable API, MCP server, and the site on top.
6–10 weeks
Why this price
Your data is already in one place and one shape, so the hours go into modelling it and building the layer on top. None of them are spent finding it first.
Your data is scattered
The same layer, plus getting your sources into one shape before any of it can be modelled.
12–20 weeks
Why this price
Your data is not in one shape yet, so most of these hours go into normalising and unifying the sources before anything can be built on them. That is the whole difference between this row and the one above it.
Parcela Nova is one of these, built and live: a structured data layer with an open MCP server on top.
Keep it running
After it ships.
Recurring work, or an hour at a time.
| Service | What you get | Price | Timeline |
|---|---|---|---|
| Ongoing Partner | Monthly retainer — visibility monitoring, iteration, new builds. No minimum term. | $1,300 / $2,600 / $3,900/month10 / 20 / 30 hours a month | Month to month |
Why this priceThree levels, and each one is only its hours: ten, twenty or thirty a month at the same $130. Pick the one that matches how much you actually want done. | |||
| Website Care Plan | Hosting, domain, updates and support for sites I have built. | $600/year | Ongoing |
Why this priceNot an hourly line. It covers hosting, the domain and the small changes that come up, which is why it is a flat yearly figure instead of an estimate. | |||
| By the hour | For work that does not fit a fixed scope. Billed against agreed blocks. | $130/hour | Scoped on the call |
Why this priceThis is the rate every other number on this page is built from. It is here for work that does not fit a fixed scope. | |||
Ongoing Partner
Monthly retainer — visibility monitoring, iteration, new builds. No minimum term.
Month to month
Why this price
Three levels, and each one is only its hours: ten, twenty or thirty a month at the same $130. Pick the one that matches how much you actually want done.
Website Care Plan
Hosting, domain, updates and support for sites I have built.
Ongoing
Why this price
Not an hourly line. It covers hosting, the domain and the small changes that come up, which is why it is a flat yearly figure instead of an estimate.
By the hour
For work that does not fit a fixed scope. Billed against agreed blocks.
Scoped on the call
Why this price
This is the rate every other number on this page is built from. It is here for work that does not fit a fixed scope.
Fixed price, fixed scope. The hours are my estimate of my own time, not a balance you draw down. If I am slow, that is mine to absorb. If the scope changes, we agree a new price before I start.
Questions
About the numbers
How much does AI consulting cost?
What is your hourly rate?
Do you charge a retainer?
How much does an AI visibility audit cost?
Know the number. Now see if it's worth it.
Twenty minutes, one honest answer about whether any of this helps your business.
Book a 20-min call